The Story of eTeacher

From a small, local online tutoring business to becoming leaders in the B2C field of synchronous schools, with over 100,000 graduates in 200 countries and more than 500 employees.
This is eTeacher’s story of success and expansion.

  • 2000
    Foundation: two brothers embark on a joint entrepreneurial journey
    Yariv and Boaz founded eTeacher, with the vision of an online tutoring market place in the early days of the internet. As a student Yariv founded a small tutoring business, which is where he become aware of this market. Boaz, at the same time, as a student of computer sciences, founded “ATAR internet services” creating commercial websites in the late 90’s. In 2000 the brothers left their jobs (Boaz as a software engineer at IBM, Yariv as a deputy editor at the Israeli broadcasting authorities) and joined forces.
  • 2001
    eTeacher.co.il: K–12 tutoring in the early days of the internet
    Less than a year after its foundation, eTeacher was live and we were the first online tutoring service in Israel, offering both online and face-to-face tutoring. The service worked with both B2C and B2B (schools and municipalities), addressing over 1M children in Israel.
  • 2002
    Acquiring a Government contract: The Israeli Foreign Ministry
    The company received a groundbreaking governmental contract to establish an online school for the children of Israeli delegates worldwide. This is where we launched our international, synchronous, language training, in small online groups. Twelve different courses, were taught to children aged 5-17, from over 50 different countries, a contract we have till today.
  • 2003
    eTeacher B2C sales go global
    Following the success of the governmental project, we focused on B2C, arranging courses for Israeli expats around the world. Despite online courses being uncommon at this time, 250 parents privately registered their children for our language courses.
  • 2004
    Rosen School of Hebrew: Establishing the first Hebrew School online
    After gaining experience with international B2C children’s education, this was a new market; an international Hebrew school for adults, which became the world’s largest Hebrew school with thousands of students from all over the world. The Israeli teachers worked in cooperation with the Hebrew University of Jerusalem, the most prestigious university in Israel and a world leader in Hebrew teaching. To honor our founders’ grandfather Aharon Rosen, who was a pioneer of Hebrew teaching in Israel, we named our school The Rosen School of Hebrew.
  • 2007
    Expanding language teaching: Highway to English and eTeacher Chinese
    Seeing the success of The Rosen School, eTeacherchinese.com and highwaytoenglish.com were launched and began operating worldwide, teaching English with experienced local teachers from the USA and teaching Chinese with teachers from Beijing.
  • 2008
    Israel Institute of Biblical Studies and an association with the Hebrew University of Jerusalem
    As the company expanded, requests for Biblical Hebrew courses began to be sent in from potential customers, mostly from Christian audiences around the world. Following market demand, the first course was developed with Dr. Ohad Cohen from the Hebrew University. Sales and student feedback were both highly encouraging, such that each year we have added additional courses, covering biblical languages (Hebrew, Greek and Aramaic), along with general biblical studies courses, written by top biblical scholars.
  • 2009
    Expanding into Russia, France, and South America
    After our success in the English speaking markets, we completely localized our business for the Spanish, French and Russian markets including; sales, marketing, customer care and software. Sales began in these countries with great success.
  • 2010
    Recognition by Israel’s leading university; the Hebrew University of Jerusalem
    Another important milestone is our cooperation with the Hebrew University of Jerusalem. After an extensive reviewing process, the Hebrew University and eTeacher signed an exclusive cooperation agreement in which the Israel Institute of Biblical Studies could offer courses with accreditation from the HU.
  • 2011
    Expanding into Brazil
    Following our success in the Spanish market, we localized our business for Portuguese, including sales, customer care, marketing and software, with the South American market soon becoming our biggest market.
  • 2012
    Launching into the Korean market
  • 2016
    The Center of Technologial Leadership – Coding for Kids
    After searching online for an online coding program looking for his son, Yariv (a co-founder of eTeacher Group) came upon a small, but a groundbreaking online company called Think Different. After seeing the success of the program with his son, eTeacher merged with Think Different. Their pedagogical experience contributed to making this program a great success in the local market, reaching thousands of kids.
  • 2017
    Expansion of eTeacher’s coding school: Tekkie Uni
    Following high demand and sales of our coding program for children in Israel, we launched our online coding courses in France, South America, US, and UK, teaching children around the world to code, create, and invent independently. Courses were opened for children between the ages of 10-15, reaching thousands of students worldwide within months.
  • 2018
    TekkieUni expanded into South Africa, Australia and India
  • 2018
    TekkieUni going STEAM
    With the success of our coding programs, we are expanding our curriculum to include a complete range of STEAM subjects, suitable for a younger demographic of children as well. Several new courses are being added including robotics, photography, expression through video, product design and 3D printing.